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business-to-consumer business-to-business media relations business-to-government
INIT’s media relations (MR) activities are targeted at both public and private clients that desire building and strengthening relationships with the press and mass media. INIT’s press office can be activated through either subscription, when the rate and quality of company news requires this type of activity, or as a one-off service, for particular situations of media interest. INIT organises press previews and media presentations and provides a valuable support in press conference coordination. In the more delicate circumstances, INIT provides a diplomatic and proactive interface capable of withstanding mass-media pressure and the subjects involved in the crisis. Our range of media relation services includes a web section, with the creation of online information sites reserved for the press, where information is organised facilitating its introduction.
press office
services
    media communication plan
selection and arrangement of informational materials
press-kit setup
editing of press releases
delivery of press releases and press-kit
follow-up and media relations
press
previews
    selection and preparation of the location
selection and setup of informational materials
direct contact with the mass media and journalists
delivery of invitations with dedicated platform
management of the accounts for press
post-event press releases editing and delivery
other services (hostess, catering, entertainment etc.)
press
conferences
    selection and preparation of the location
organizing secretary
ghostwriting
invitations management with dedicated platform
reception of guests and management of the accounts
other services (hostess, catering, moderator etc.)
anti-crisis
press office
    spokesman service + 24/7 press officer
press conferences organization
moderation for debates, discussions, negotiations
contacts with public authorities, unions, stakeholders
public opinion management
strategic ghostwriting
proactive communication
transfer of know-how
see also...     media planning
advertising campaigns
    sector advertising
product presentations
business events
    comm with public bodies
presentations
information campaigns
pressure on public institutions