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business-to-consumer business-to-business media relations business-to-government
The recipients of INIT’s G2C (government-to-citizen) communication services are the central and local government, and all public or private subjects that mediate between the state and citizens. INIT provides advice on public communication and supports institutions throughout the continuous process of renovation and renewal of institutional communication channels. Creativity, rigor and consistency are synthesised in the ideas and tools that create and expand consensus through information and two-way communication, with the perspective of active participation and involvement of the base in the decision-making processes.
information     information and sensitization campaigns
patterns and tools for the public information
associations and organized groups engagement
dissemination of information to the mass-media
communication in social networks
participation     strategic, technical and operational advice
project and tools for participatory democracy
involvement of individuals and groups of citizens
creation of games, contests and events
involvement of the mass media (newspapers, radio, TV)
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internet and web     information portals
debate and discussion forums
public opinion survey tools
advisory e-voting tools
citizen interaction online tools
press and media communication sites
web infrastructures for projects and campaigns
see also...     media planning
advertising campaigns
creativity and copywriting