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business-to-consumer business-to-business media relations business-to-government
Our B2B (business-to-business) services are designed for companies that have other companies as their trading partners. INIT facilitates and supports the communication activities, creating advertising campaigns and planning their placement in specialised media, providing suitable materials for the direct "one-to-one" communication towards the reference targets and coordinating presentations and business events taking great care of every organisational aspect. INIT manages relations with the general and specialist press, writing and sending press releases, articles, interviews and informational brochures. To strengthen relations with stakeholders (customers, suppliers, employees, investors, government agencies, citizens, groups) and to keep informed and updated all those involved in the company's activities 24/7, INIT develops online house organs and corporate communication websites.
    selection of the mass media of strategic interest
advertising budget allocation
negotiations with the mass media and dealers
negotiations for extra-advertising contents
copywriting and creativity for any mass media
protection of the customer's exclusive interest
    targets of interest identification
selection and setup of informational materials
direct contact with the subjects of interest
dispatch of the materials
follow-up and feedback request
report on the activities and achievements
    selection and preparation of the location
selection and setup of information materials
invitations delivery with dedicated platform
management of the accounts for press and public
business event
    selection and preparation of the location
delivery of invitations with dedicated platform
accounts management and reception of the guests
photo and video shooting (on request)
other services (hostess, catering, entertainment etc.)
    selection of the sector mass media
selection of the mass media of strategic interest
press-kit setup
editing of the press releases
press releases and press-kit delivery
direct phone contact with the press addressees
see also...     press office services
press previews
press conferences
    communication with the public bodies
pressure on public institutions
information campaigns